Top 5 Social Apps Performance in Kenya for Q3 2023

The third quarter of 2023 saw significant activity in the social app market in Kenya. Here’s a closer look at the performance of the top 5 social apps on a unified platform, based on data from Sensor Tower.

TikTok continued to dominate with impressive weekly downloads, peaking at around 172K in mid-September. The app's weekly revenue fluctuated, reaching approximately $11.7K at the end of July before dipping to around $7.5K by mid-September. Active users remained robust, averaging around 3.8M throughout the quarter, with a slight increase towards the end of September.

X showed a steady revenue stream, with weekly earnings peaking at roughly $2.2K in late August. Downloads saw a high of about 31.7K in early August but gradually declined to around 14.4K by the end of September. Active users hovered around the 1.1M mark, showing minor fluctuations over the quarter.

Tango- Live Stream, Video Chat experienced a notable increase in weekly revenue, peaking at approximately $1.1K in late August. Downloads were relatively modest, with a high of around 3.6K in early July. Active users exhibited a gradual increase, reaching about 27.7K by the end of September.

Instagram saw a substantial peak in weekly revenue at $2.2K in early August. Downloads were strong, with a high of about 78.7K in early August. Active users remained consistently above 2.9M, peaking at approximately 3.1M in late September.

Facebook maintained a steady presence with weekly downloads reaching a high of around 117K in mid-September. Revenue peaked at about $954 in early August. The app's active user base was the highest among the top 5, consistently exceeding 12M, with a peak of approximately 12.4M in mid-September.

For more detailed insights and data, visit Sensor Tower.